It is more than just proven theory that good advertising improves product sales. Usually people spend millions just for letting the public know that they actually exist on the market and that they have something to sell. The same thing applies to the automotive industry. A good commercial can make anyone take a certain car into consideration when going to a dealer to make their purchase.
It is a fact that makers like Mercedes, BMW, and Audi have impressive commercials and that Lamborghini and Ferrari makes us say "Wow!" every time we watch one of their videos, but this time we’re turning our attention to something a bit different. This year, we believe the commercial of the year should go to the "Nissan Leaf - Polar Bear."
If asked if this commercial made us take the Nissan Leaf into consideration then we would have to be honest and say no. Truth is, we were impressed with the vehicle long before that. The great thing about this commercial is that it made people think of the repercussions of their decisions. Don’t get us wrong, we’re not persistent tree-huggers by any means, but from time to time, it’s good to be aware of the effects our decisions cause to the creatures surrounding us.
This Polar Bear commercial was heartfelt and powerful, and that is why it was our pick for Commercial of the Year.
2010 Nissan Leaf
TopSpeed's Best of 2010: Commercial of the Year originally appeared on topspeed.com on Saturday, 1 January 2011 18:00 EST.
Source: http://www.topspeed.com/cars/car-news/topspeed-s-best-of-2010-commercial-of-the-year-ar102604.html
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