Tuesday, September 27, 2011

Fiat USA faces brand-awareness issues

Fiat has fired its two main advertising agencies in the United States. Dealers have complained that the brand needs more marketing muscle.

Source: http://feeds.worldcarfans.com/~r/worldcarfans/Jxfz/~3/ufj0uI1lxX0/fiat-usa-faces-brand-awareness-issues

Zsolt Baumgartner Elie Bayol Don Beauman Karl Gunther Bechem

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