IMO, this is huge, and will allow for great exposure to the hobby:
"Together with GearZ, Illinois-based Revell Inc. ��will conduct the inaugural Revell/GearZ National Model Car Championships. With the help of some 2,000 hobby shops and retailers, participants will be able to enter online or go to their local hobby shop to pick up an entry form and mail in photos of their models."
Link: http://www.gearztv.com/contest.html
Source: http://cs.scaleautomag.com/SCACS/forums/thread/931602.aspx
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